Impact people’s conscience in the way they see your brand

Learn Our Process When We Start To Create A Brand


First, we’ll ask discovery questions, collect inspo and create visual mood boards. Understanding your brand helps us design visuals that connect with your dream customers and tell your unique story.


This is where the magic happens! Together, we’ll design and build your new look and feel from the ground up. You’re involved every step of the way so we make sure the final product is exactly as you imagined (or better).


We’ll prepare your visual guidelines and wrap up your project by sharing all your assets and files. When you’re ready to share them you can launch with confidence and get ready for the compliments to roll in.

Why Is Creating A Visual Identity So Important In Your Business?

Branding Improves Recognition

One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. Though Discover, Learn & Grow had a logo, it didn’t reflect the educational nature of the learning center. Parents and guardians needed to know that the business was a preschool program run by an expert with more than 25 years of experience in the field of education.

Branding Gets More Business

Branding is crucial when you want to increase your current business and generate more future business. A known established brand gets recognized easily and is able to bring more business to the company simply because its more known or famous in the niche. This makes it a more attractive choice to the customers, thereby bringing their business due to a unique positioning in the market.

Branding Creates Trust

Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. The Deluxe team used the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserved. Passersby and others who encounter the logo can now easily identify the business as a trusted center for education in the community.

Branding Supports Advertising

Once you know what kind of company you are or are not going to be, have that story in place and targeted what emotions your customers should feel when working with you, it’s only natural, then, that your marketing and advertising efforts will tighten up dramatically. Without a strong, clearly defined brand, it’s impossible to know what to say to customers or how to say it. What happens, then, is the shotgun approach. Blast out everything (sometimes into the same ad) and see what sticks.

Branding Builds Financial Value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.

Branding Inspires Employees

Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

Ready to Discuss Your Project?

Understanding your requirements and goals is essential to us. We listen and work together to create a unique experience.