It is now extremely rare for a company to operate without having some sort of online presence. Most people now use the internet to source information, thanks to improved connectivity and advances in smartphone technology, and having your business available to fulfill...
When people hear the word "marketing," they often don't realize there's a lot more than meets the eye when it comes to "marketing" a business. There's marketing and branding, for example. Marketing and branding. Marketing vs. branding: what's the difference? To be...
Search Engine Optimization (SEO) has continued to evolve and adapt to newer technologies entering the fray on digital platforms across the board. Staying on top of the latest SEO trends has become critical for businesses to outperform their competitors and organically...
The development of faster internet connectivity and powerful online tools has resulted in the birth of a new business arena – eCommerce. It has become so simple and convenient that anyone with a wireless device connected to the Internet can shop for anything at any...
This could not have been further from the truth. SEO is an enormous opportunity for small businesses. Failing to incorporate it into your marketing strategy is almost like giving up your competition. We've put together a number of reasons that show exactly why small...
So you've got a great idea for an ecommerce business, you've developed a business plan, and you're working on your website. There is a lot that goes into getting an ecommerce website ready for launch, so how do you know when yours is? This ecommerce checklist can be...