When people hear the word “marketing,” they often don’t realize there’s a lot more than meets the eye when it comes to “marketing” a business.
There’s marketing and branding, for example.
Marketing and branding.
Marketing vs. branding: what’s the difference?
To be honest, if you don’t start with the basics, it can all become quite perplexing.
The two are actually distinct, and if you don’t know the difference, you won’t be able to see why you need both.
So, you’re probably wondering, “What’s the difference, and what do I need to know?”
Fortunately for you, you’ll discover this, as well as everything else you need to know about marketing vs. branding.
Finally, you’ll understand the key distinctions between marketing and branding, as well as why they’re important for today’s businesses.
Let’s talk about marketing vs. branding now. First, we’ll talk about branding.
What Is the Definition of Branding?
To be completely honest, if you look up the answer online, it isn’t so obvious…
Branding, according to Google, is the act of making a mark with a branding iron.
And, in the case of marketing, this does not assist us in comprehending what branding is.
However, Google provides a second definition.
“The promotion of a product through advertising and distinctive design is known as branding.”
When we look at this definition of branding, it now more closely resembles our understanding of marketing.
According to Branding Mag, branding is “a marketing practice in which a company creates an easily identifiable name, symbol, or design.”
Okay, let’s take a moment to break down these definitions.
So far, we’ve heard the following definitions of branding:
- 1) a notation
- 2) advertising and graphic design
- 3) a symbol or a name
One thing we can see is that there is some element of creative design in all of these definitions, whether it’s a mark, symbol, or illustration.
But isn’t branding supposed to be more than that? There has to be a reason why this isn’t referred to as “art” or “graphic design.”
It’s because branding is a lot more complicated than that. The importance of branding cannot be overstated.
So, let us explain what branding is and what it isn’t.
We went straight to the source to find out exactly what branding entailed. A branding agency taught us the correct definition.
A person’s gut feeling about a product or service is referred to as branding.
Branding is a feeling.
A feeling about your company that someone has.
When they first come into contact with your brand information, it’s how they feel.
Don’t you think we’re a bunch of knuckleheads? But we’re not joking.
In the world of marketing, this is exactly what the term branding means.
The Crucial Aspects of Branding
As previously stated, branding is the FEELING that people get when they come into contact with your brand.
Branding is more of an art than a science.
It entails selecting the appropriate symbols, messaging, and design for your business.
Color, for example, plays a significant role in your branding.
Take a look at our Color Psychology blog, for example, where we go into greater detail about what colors mean for various brands.
As a result, color awareness is an important part of your branding strategy.
You can use a website like Brand Personalities to identify your brand archetype and do proper branding for your business.
Essentially, this is a character that defines the personality of your brand. It takes a certain personality to elicit emotions in someone.
This archetype will assist you in determining which aspects of your brand resonate the most with your target audience.
Finally, this necessitates a thorough understanding of your customer avatar and the people with whom you’re attempting to connect.
As a result, ensure that your branding is carefully constructed with brand archetypes and your customer in mind.
However, branding is more than that.
EVERYTHING your company does has an impact on its brand.
As a result, establishing a positive brand image is critical for both large and small businesses just entering the market.
Your marketing, solutions, and, most importantly, your reputation are all crucial.
Marketing vs. Branding: Why Do You Need Them?
Marketing is more of an umbrella term that covers a wide range of topics.
Marketing includes branding as a subset.
It’s a part of marketing, but it’s not the only thing it’s concerned with.
Marketing, for example, includes advertising.
Many people also consider these two terms to be interchangeable.
However, this is not the case.
The primary goal of marketing is to communicate your value to customers.
Branding is one of the ways that marketing communicates with customers, but it is not the only way.
Your products and services convey value.
Your value is communicated through your pricing.
Your value is communicated through your advertising and promotion channels.
Your website and geographic location can also aid in customer communication.
Branding aids marketing in its attempt to communicate with customers by allowing you to present your marketing message in the best possible way.
You can’t sell a product with bad branding. That isn’t how it works.
With a bad website, a hazy logo, and weak messaging, a great marketing value proposition can be more harmful than helpful to your business.
Both marketing and branding rely on one another to be successful.
As a result, it’s not so much Marketing vs. Branding as Marketing AND Branding.
As we mentioned at the outset, you’ll need the two to collaborate in order to effectively communicate your business message.
Trying to have one without the other isn’t something we advise.
As previously stated, marketing is a broad term that encompasses a lot more than we can cover in this blog.
To learn more about what marketing is all about, read our blog Why is Marketing Important for more information on how you can use it to make a difference in your company.
In other news, let’s recap everything we’ve talked about so far in this blog so you can get started on your branding strategy!
A Quick Recap of Marketing vs. Branding
Today’s topic was a simple one: what is the difference between marketing and branding?
As previously stated, branding refers to the FEELING that people associate with your company.
While marketing aids in the COMMUNICATION of that FEELING and, ultimately, the value proposition of your company to your ideal customer.
When it comes to branding, it’s critical to remember that everything your company does has an impact on its image.
Yes, the design and logo of your company are crucial.
All of this is meaningless if your customers are unhappy and you have a bad reputation.
As a result, you’ll need great marketing to go along with your branding.
Likewise, great marketing combined with HORRIBLE branding will not help you.
No one will buy from a company they don’t believe in or that appears unprofessional.
As a result, the best solution is to carefully develop both your brand and your marketing strategy at the same time.