SEO relies heavily on content. It is – and will remain – one of the most significant organic search ranking factors.
Now that we live in the age of content explosion, creating and distributing massive amounts of content has never been easier.
However, if you want to improve your search engine visibility, you need to know what kind of content you should be producing.
So, which type of content is most effective at driving traffic to a website?
We polled our Twitter followers to see what trends they’re noticing. Here’s how they reacted:
What is the most effective type of content for attracting traffic?
The results of this #SEJSurveySays poll question are shown below.
According to SEJ’s Twitter followers:
- Written content is the most effective type of content for attracting website traffic – with 40.4 percent of respondents saying so.
- 34.3 percent view video content as the most effective content form in driving traffic to their website.
- Visual content is the top traffic-generator for 25.3 percent of the respondents.
- None of them have found success in using audio content to attract website traffic.
Understanding How SEO and Content Interact
SEO relies heavily on content. However, not just any content will suffice. You must produce high-quality content that is both useful and informative to searchers. According to Google:
“Creating compelling and useful content will most likely have a greater impact on your website than any of the other factors…”
Whatever type of content you decide to use, creating a high-quality piece should be your top priority. Search engines will take notice if you provide relevant and engaging content to your users.