As the world was forced inside in 2020, our shopping habits inevitably changed. We no longer shopped online for token, luxury, or difficult-to-find items; instead, for safety, we shopped online for our basic daily necessities.
In today’s modern world, e-Commerce is more than just a way of life for most people; it now serves as the basic functionality of daily living.
So, how has the influx of people who have become reliant on eCommerce shopping for their daily necessities altered the landscape of online shopping?
We’ve gathered four tips from e-commerce marketing experts to help you understand this new online behavior, trends, and habits.
1. Keeping It Simple
Mobile phones and smartphones have undoubtedly not only accelerated the way we shop online, but have also made it less difficult and almost too simple.
You can have whatever you want with the click of a button, and brands that can provide a seamless shopping experience will almost certainly keep your business.
As time passes, brands strive to create an even more seamless mobile experience while also fully optimizing their mobile content. Because of new AI technology, you no longer need to be in-person to see what you’re buying; instead, you can view products from the comfort of your own home.
Unless absolutely necessary, Gen-Z and Millennials will not use their computers to shop. After all, why bother getting out your laptop when you can do it with your phone in your hand?
2. The Unquestionable “Power of Social Media”
It is undeniable that social media has forever altered the way we live our lives. Furthermore, it has altered how we shop. The number of social shoppers is growing rapidly.
Social media has capitalized on this by adding specific shopping functions to its sites, such as the “Buy” button on Facebook and Instagram Checkout. In the ever-changing eCommerce landscape, social media plays a significant role.
If you are a brand looking to capitalize on this, you should look to eventually increase your online social presence as well as partner with platforms such as Shopify that allow your customers to buy directly through social media.
3. Be Environmentally Conscious
Younger generations are more concerned about the environment than ever before, and rightly so. Almost four out of ten digital consumers say poor environmental records influence their purchasing decisions.
If you want to succeed online, you must ensure that your business practices are not only environmentally friendly, but also sustainable and ethical.
Online businesses are expected to take the lead and ensure that their practices are as environmentally friendly as possible. This includes practices such as sourcing products from fair-trade organizations to help create a greener eCommerce environment, as well as other environmentally friendly practices such as vegan-free, cruelty-free products, and free-range meat.
Millennials and Gen-Z are not afraid to express their disdain for businesses and institutions that do not uphold the same moral standards that they do, so you should look to improve and incorporate greener consumerism habits to avoid “cancel culture” and, more importantly, do the right thing.
4. A desire to support independent businesses
In addition to the desire to shop with sustainable and environmentally friendly brands, the COVID pandemic has caused an increase in the number of people looking to shop with independently run businesses.
Small independent businesses were severely harmed as a result of COVID and a full-scale nationwide lockdown. To counteract the effects, more than one-third (37%) of consumers who shop with independent businesses say they are doing so more now than before COVID-19.
People who shop at independent businesses have stated that they do so because of the excellent customer service, high-quality products, and desire to support entrepreneurship.
Finally, the way we shop online is erratic. Because of the introduction of new technology and new ideologies of more recent generations, the practices and methods by which a business can achieve success are constantly changing.
However, what has remained constant and what businesses should always strive for in order to succeed are high-quality products, excellent customer service, ethical practices, and convenience. All of these factors continue to be defining characteristics of a good customer experience and will never change.