Have you ever landed on a website that completely blew your mind? What’s on your mind? Perhaps it’s a stunning image, copy that piques your interest and draws you in, or something completely new and different. In any case, having a cool website design is critical for engaging your audience and keeping their attention long enough for you to get your message across and close the sale.
Let’s define “cool” in the context of web design.
We all know that when someone says “cool,” they’re referring to someone who is attractive or sophisticated, someone who is a cut above the rest. Your potential customers will do a double-take if you have a cool website design. It keeps them interested, adds value, and has a wow factor. You can use a template if you want, but don’t you want your company to stand out? You can add a variety of elements to your site to keep your visitors engaged and ultimately purchase your product or service. Are you ready to step up your website’s game?
For your audience, a cool website design must accomplish several goals.
First and foremost, it must entice your customer to stay on your website page. If you don’t grab their attention quickly, they’ll leave your site and go to a competitor’s, which means you’ll lose sales.
Second. The user experience, on the other hand, must be exceptional. If users don’t know what to do or how to navigate your site, they will leave. You run the risk of appearing spammy if you use too much text. If there isn’t enough text, your SEO may suffer.
Third, your website must exude a sense of awe. This could be something no other website on the internet has ever attempted. It could also be something that other websites do on a regular basis. All you have to do is outperform the competition. But how do you do it?
What should you think about when creating a website to ensure that it has not only a great design but also content that is useful to your visitors? What elements have the potential to make or break your website? How do you use them in a way that is pleasing to the eye? Why should having a cool website design be important to you? Certain elements will improve the usability of your website, making it easier for customers to learn more about your product or service, stay engaged with your content, and eventually make a purchase.
Let’s take a look at some really cool website design elements now.
Top 9 Cool Website Design Elements
1. User experience
What exactly is it? It’s critical that visitors to your website have a positive experience. You’ll ensure that they have a one-of-a-kind website with a cool website design. All interactions a user has with your brand or products are considered part of the user experience. It refers to how a user navigates and interacts with a website. Your job is to assist your customers in completing a task with the least amount of effort on their part.
What’s the point of it if you don’t want it? Your users will become disoriented if your website is difficult to navigate. A bad user experience can lead to a significant drop in leads, which can lead to a drop in sales. If potential customers can’t find the information they’re looking for quickly and easily, they’ll leave.
How does it add value to a user’s life? You want to give your customers the best possible experience as a business. You want them to have a positive experience with your brand or product at every turn. Your customers will look for someone else if your website is the first interaction they have with your brand and it is uninviting and difficult to use. Make sure your design choices have a purpose.
2. Site navigation
What exactly is it? Every website requires navigation. If you’re new to the world of web design, navigation is essentially your menu bar. It’s the method you use to guide visitors around your website. It’s critical that your navigation is simple and straightforward. Poor navigation can have a negative impact on your traffic and conversions. If a user can’t find what they’re looking for, chances are they’ll leave your site and look for something else to buy.
What’s the point of it if you don’t want it? If navigation is required, make sure you do it better than your competitors. A menu bar is obviously necessary, but there are so many other ways to make your website stand out. Make your customer’s navigation a pleasurable experience.
How does it add value to a user’s life? As a business owner, your primary goal is to sell your product or service. Yes, having a cool website design that engages your users is important, but none of that matters if they can’t navigate your site.
3. Whitespace
What exactly is it? Whitespace isn’t always synonymous with “white.” It’s the use of any negative space on your website to draw attention to certain elements, break up the page, or give your visitors’ eyes some breathing room. Whitespace is divided into two categories: micro and macro. The space between text block elements is known as micro whitespace. Consider how your site would look if there was no negative space. It would appear as a single, overwhelming text block. Negative space is used a lot more in macro whitespace to break up elements. It can be difficult to use macro whitespace correctly, but it gives your site a nice, clean look and feel.
What’s the point of it if you don’t want it?
You don’t want to overwhelm your visitors with a lot of content blocks on your website. Each element should have its own space and stand out. White space can be used to emphasize certain elements or to draw attention to images or text. Don’t be afraid to use whitespace; it’s your friend.
What value does it provide to the user?
White space can…
Assist with navigation – When a customer visits your website, you want them to be able to understand the content quickly and easily. You may feel compelled to fill the empty space. However, this space allows your customers to digest the content and have a better overall user experience.
Highlight your CTA – what is the point of your website if customers can’t figure out how to buy your product or service? Whitespace can help to draw attention to your call to action.
Create balance on your website – Whitespace is a wonderful tool for creating harmony on your page. Don’t overcrowd your site, but make sure you have enough content so your user understands what your brand is all about.
In short, use whitespace to make your elements stand out, your message clear, and your customers understand your brand.
4. CALL TO ACTION (CTA)
What exactly is it? A call to action (CTA) is an element, button, or word that aids in the generation of leads and conversions. You’re encouraging customers to buy your product, subscribe to your newsletter, schedule an appointment, or try your product for free. Make sure your CTA is visible above the fold so that visitors can see it right away without having to scroll. It also needs to be visually appealing and stand out from other elements on your site (whitespace is helpful here).
What’s the point of it if you don’t want it? This is one of the most effective conversion-boosting strategies. Do you really expect visitors to sign up for your newsletter or try your product if you don’t put a button in front of their faces as soon as they arrive? Calls to action encourage potential customers to interact with your website.
How does it add value to a user’s life? A call to action, like navigation, directs visitors to specific pages on your website. When someone visits your website, they expect to find what they’re looking for quickly.
5. Images of high quality
What exactly is it? High-resolution, “non-stocky,” and clean photos are examples of high-quality images. Stock photos have a tendency to be cheesy and give your site a staged appearance. Stock photos can be useful in some situations; you just have to be selective about which ones you use. On your website, avoid using blurry, low-quality images. It’s unattractive, and it can make you appear unprofessional. If you can’t take good photos, hire someone who can. Photography isn’t cheap, but it’s well worth it in the long run, and it only adds to your cool website design.
What’s the point of it if you don’t want it? Photos can help your website look amazing by capturing the essence of your brand, showcasing your product, and capturing the essence of your brand. A large, bold header image can make a powerful statement about your product or service. Users will be enticed to learn more about your product or service if the photos are clean, engaging, and creative.
How does it add value to a user’s life? Professional, high-quality images showcasing your product or brand can aid in the development of trust. Potential customers will perceive your brand as legitimate if your product appears to be genuine.
6. Mobile-friendly/responsive
What exactly is it? Mobile phones have taken over, which is why mobile-friendly or responsive mobile website design is critical. A responsive website appears well on all screen sizes, from a 27-inch desktop monitor to a 5.5-inch smartphone. With today’s technology, it’s impossible to predict which device your customers will use, but there’s a good chance they’ll be viewing your website on a mobile device. In 2017, mobile devices accounted for nearly half of all website page views globally. Responsive web design ensures that users see a well-designed site regardless of the device they are using.
Why should you care? Whether on a smartphone, tablet, or desktop, your website should respond to the user’s behavior. Don’t pass up a sale opportunity because your website doesn’t look good on all platforms.
How does it provide value to the user? Assume you’re browsing the web on your phone. It’s small and portable, and you can take it with you wherever you go. You go to your favorite website to make a purchase and find yourself having to zoom in and out to navigate. This is inconvenient, and most of your customers will not switch to a desktop device. They will stop looking at your product entirely. You want your customers to be able to easily navigate your site regardless of the circumstances. You want it to look good on all devices. Make it simple for them to complete their purchase or learn more about your company.
7. Scrolling with a parallax effect
What exactly is it? You’ve probably seen this before, but if you’ve never seen it before, you might not know what it is or how it works. Parallax scrolling is one of the best elements of cool web design. This is used to add depth to images, making them appear to leap out of your computer screen. Parallax scrolling creates a 3D effect by combining multiple backgrounds that scroll at different speeds. There are templates that take advantage of this feature, but if you can code your own parallax site, you’ll blow your competitors away.
What’s the point of it if you don’t want it? In a nutshell, aesthetic. It demonstrates to potential clients or customers that you are willing to go above and beyond.
How does it add value to a user’s life? The wow factor is increased by using parallax scrolling. When a user first visits your website and begins scrolling, he or she is unlikely to expect a 3D effect. Including this cool website design element almost ensures that a user will remain on your page and interact with your content.
8. Integrations with Email
What exactly is it? It’s in everyone’s hands, and they’re constantly checking it. Email, as you may have guessed. Almost everyone has an email account, whether it’s Gmail, Outlook, or AOL (if you’re still in the dark ages). If you’re selling a product or service, you’ll need to incorporate email into your website. Users who visit your site should be able to sign up to receive emails from you! This is the first step in creating an email marketing list and implementing an email marketing strategy that works.
What’s the point of it if you don’t want it? Sure, someone can look for your product, but they must make their own decision. You have power if you have their email address. Within the first six months, 8 out of 10 customers who signed up to receive emails from a company made a purchase based on the content they received. You want a good return on investment, or email marketing ROI, as a business owner. You’re looking for conversions.
How does it add value to a user’s life? Don’t bother your site visitors; instead, ask for their email addresses in a friendly and creative manner. If someone is interested in learning more about your company, there’s a good chance they’ll sign up for your emails. This is your chance to provide them with useful information and, perhaps, a coupon now and then.
9. Telling the Story of Your Business
What exactly is it? It’s all about telling a story with your brand. It’s a detailed examination of your company, product, or service that provides customers with a complete and thoughtful picture of your brand. It has the ability to elicit emotion in your users, engage them, and help you stand out from the crowd.
What’s the point of it if you don’t want it? With cool website design, you can do incredible things, but why would you want to tell a story? This is a simple way to interact with your clients. Show them instead of telling them about your brand. Use imagery, sound, video, and text to tell your story. All of these elements can be combined in a journalistic way to convey the message that your brand is the best and that this is why people should buy from you.
How does it add value to a user’s life? This is something special that tells a customer not only why they should buy your product or service, but why they should buy it in the first place. Do it if you can tell the backstory to your brand or how it came to be. This is a novel approach that provides customers with a compelling reason to buy. If you do it correctly, your audience will easily become brand ambassadors, which are essentially free salespeople.
Conclusion
Your main goal as a business, whether you have an online store, a brick-and-mortar location, or you sell a service, is to win over potential customers. Make it a point for users to choose you over the competition. Are you ready to impress your customers with a really cool website design? Please contact us so that our web design experts can assist you in making your dream a reality!
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