Search Engine Optimization (SEO) has continued to evolve and adapt to newer technologies entering the fray on digital platforms across the board. Staying on top of the latest SEO trends has become critical for businesses to outperform their competitors and organically become domain leaders. So, what does the year 2021 have in store for SEO? Let’s take a look at the most important SEO trends in 2021.
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SEO TRENDS IN 2021 THAT BUSINESS OWNERS NEEDS TO KNOW ABOUT
Artificial intelligence (AI) will play a significant role
In 2021, artificial intelligence will have a significant impact on how people interact with any type of online content. Google’s RankBrain AI algorithm is a key player in this domain. RankBrain is critical in determining search engine result page (SERP) rankings. Using the power of RankBrain is one SEO trend that will have a significant impact on how businesses rank on Google.
Rankbrain’s unique ability to observe and learn will only improve its capabilities as an AI tool over time, cementing AI as a top SEO trend in 2021.
User experience will become more important
According to UX 101, it is critical to improve the overall experience of your website visitors.
One of the most recent SEO trends to keep an eye out for is user experience.
In 2020, Google stated that user experience will be an important ranking factor. These metrics will be evaluated by Google’s Core Web Vitals, which are user-centered, real-world metrics that quantify and assess a website’s user experience. These metrics include content interactivity, loading time, media reliability, and how stable the website is while it is loading.
Mobile-First Indexing will necessitate that websites be mobile-friendly
Mobile SEO, which has grown in popularity with each passing year, appears to be on track to reach its peak in 2021. In 2019, Google launched mobile-first indexing. This means that search engines consider the mobile version of a website to be the primary version and essentially ignore the desktop version. As a result, businesses must ensure that their website’s mobile usability is always at its peak. This is one SEO trend that can make or break your chances of ranking high on SERPs. Making your website easy to navigate on mobile devices, intuitive to provide a better user experience, and not hiding any valuable content from users is the key to improving your mobile SEO.
Core Web Vitals will become an important factor
In 2021, Core Web Vitals will become a significant ranking factor. Websites should pay close attention to page-experience metrics to ensure that their Google ranking is always favorable. Businesses can gain valuable insights into developing smart SEO strategies to improve their page experience by utilizing tools such as Crux API and Lighthouse. Improving user experience by optimizing a Web page’s loading time, accessibility, mobile-friendliness, security protocols, and so on is critical for businesses in 2021.
Long-form content of high quality will take precedence
The importance of content quality in achieving higher SERP rankings has always been stressed. Using the E-A-T principle, you can ensure that your content is of high quality and generates organic traffic for your website. Expertise, Authoritativeness, and Trustworthiness (EAT)—these three factors help Google determine how useful a website’s content is for users.
The latest trend, however, is that long-form content generates more organic traffic than short-form content. Long-form content that is more than 3000 words in length can generate three times the number of backlinks, three times the amount of traffic, and four times the number of shares as short-form content.
The importance of search intent will grow
Search intent is all about determining what your target audience is looking for. One of the main reasons search intent is one of the top SEO trends in 2021 is that it assists you in mapping out your customer journey. This has a cascading effect in assisting you in determining their needs, how they intend to obtain services, and much more. Furthermore, since Google launched its Bidirectional Encoder Representations from Transformers (BERT) update in 2019, the search engine can now interpret a user’s intent, as it has become more conversational. As a result, search intent is just as important an SEO factor to consider as any other.
Long-tail keywords will become increasingly important
If used correctly, long-tail keywords can become one of the most powerful SEO tools for a website. For one thing, they are easier to rank than the more common Click to Conversion (CTC) keywords because there is less competition among websites for long-tail keywords. Make sure your search terms are more specific and longer. This allows your targeted, niche audience to easily find your website through these search terms. Furthermore, users who find your website via long-tail keywords are more likely to purchase your products or services because they are looking for something specific.
Structured data will be crucial
Structured data has become increasingly important in SEO in recent years. However, in 2021, this tool will be one of the SEO trends to watch. Structured data is an additional description of your Web page on a SERP, such as ratings, reviews, and so on. This allows bots and crawlers to identify the intent and purpose of your website and index it more thoroughly. Using rich snippets or schemas can help websites increase their CTR.
Local SEO will play an important role
Over the last few years, there has been a significant increase in location-based searches. They are based on the assumption that users searching for location-specific terms want results that are limited to their geographical area. As a result, if your company wants to develop a local SEO strategy, you must ensure that your listing on Google My Business is properly executed. The optimization elements that go into Google My Business have a significant impact on local searches on Google. These elements are crucial in determining the rankings for local searches. As a result, the more local SEO optimized your listing is, the higher you’ll rank for local searches. Data and analytics will become even more important.
One of the most important SEO trends for 2021 is data and analytics. Every marketer is aware of the power of data science. It provides deeper insights about customers, assists you in creating targeted messages, visualizing campaigns, verifying crawled URLs, checking page loading time, analyzing bounce rates, and much more. Using data science tools like SEMrush SEO Toolkit, you can leverage technology to handle everything from technical SEO to on-page SEO, competitive research, rank tracking, link building, and much more to improve your SERP rankings and diversify your user experience.
Voice searches will become more common
Voice searches are now more common than typed searches, particularly among those who use smart devices. People are increasingly adapting to voice searches, in which they naturally speak to Alexa, Siri, or Google Home to ask questions, give commands, and so on. These AI platforms have essentially become their own search engines, and this is one of the SEO trends that businesses must adapt to in order to obtain quick results. What is SEO’s role in this? Again, search intent is most important, so businesses should prioritize voice searches when developing their SEO strategy.
Featured snippets will be more prominent
Presenting rich data on SERPs is a great way to catch users’ attention.
This is precisely what featured snippets do. Google generates featured snippets by crawling through the content of the webpage for specific searches. A featured snippet can be a list, paragraph, table, review, or anything else. To obtain a featured snippet from Google, your website must be on the first page of Google SERP. You can then improve your content by including keywords in the subtitles (H1, H2, H3,…), formulating the content in lists and charts, or using traditional structures like Q&A.
Time to Ride the Waves
SEO is becoming more complex by the day, and businesses should take advantage of the latest SEO trends to see results. SEO trends in 2021 will determine how well your company performs digitally. Choosing a competent SEO company, such as Infidigit, can significantly increase your chances of generating revenue-boosting results. The aforementioned trends will guide how you can establish your online presence in 2021.