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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two of the most common and important terms in digital marketing. Both terms are often used interchangeably, but they actually have different meanings. SEO is the process of optimizing a website for...

How do you know if your Search Engine Optimization (SEO) investment is paying off? Once you've begun implementing your SEO strategy, the key is to establish SEO KPIs and monitor your SEO Metrics. KPIs (Key Performance Indicators) are success indicators that show how...

Many of us are already aware that the food industry is highly sought after in Trinidad and Tobago. Anyone interested in starting a food business has a good chance of success if they employ various marketing strategies. Along with being a keyword that receives...

In Weebly, Wix, and Squarespace, I built a test website. I paid close attention to SEO features as I went through their website build options, and I documented the options each platform provided. I also obtained access to a live HubSpot COS site so that I could...

Search Engine Optimization (SEO) has continued to evolve and adapt to newer technologies entering the fray on digital platforms across the board. Staying on top of the latest SEO trends has become critical for businesses to outperform their competitors and organically...

This could not have been further from the truth. SEO is an enormous opportunity for small businesses. Failing to incorporate it into your marketing strategy is almost like giving up your competition. We've put together a number of reasons that show exactly why small...

Due to the corona virus we know the current situation in terms of tourism around the world, however, we still want to share a list of keywords that are still searched in the area of tourism in Trinidad and Tobago. If the coronavirus had not arrived, tourism would...

How much does SEO cost in the Caribbean? Or how much should I pay in SEO services if I am in any of the following islands: Trinidad and Tobago, Jamaica, Aruba, Cayman Island, Belize, Antigua and Barbuda, Barbados, Bahama, Turks and Caicos, Grenada, Saint Lucia,...