It is now extremely rare for a company to operate without having some sort of online presence. Most people now use the internet to source information, thanks to improved connectivity and advances in smartphone technology, and having your business available to fulfill these information searches is critical to driving more footfall through your door.
A website allows you to portray your business in the way you want it to be seen, giving potential customers an idea of the atmosphere and services before they even enter.
WHAT ARE THE BENEFITS OF HAVING A WEBSITE FOR YOUR RESTAURANT?
While there are general benefits to creating a website for any business, there are a number of specific benefits that can benefit a restaurant.
Here are eight reasons why you should have a website for your restaurant:
- Low-cost advertising
Commercials and print ads are both costly. You can display an infinite amount of print information on a website for a fraction of the cost. Anyone with internet access can access information at any time, and you can easily update out-of-date information on your website, whereas the cost of reprinting flyers is much higher.
- You Can Provide Important Information About Your Location, Menu, Hours of Operation, and Special Offers
A website provides you with a platform to provide basic information about your restaurant to your customers, such as hours of operation, directions, payment methods, and more. You can reduce the amount of time your managers and staff spend answering phone calls by answering these basic questions. You can also inform customers about any special offers, such as pre-theater menus, lunch specials, or Christmas specials.
- You Have the Option of Including Customer Testimonials
Customer testimonials can be included on your website, and if your restaurant has been featured in a publication, such as a newspaper review by a restaurant critic, you can link to it from your site. This will aid in the credibility of your restaurant.
Bloggers will be more likely to review you if you have a website because they will have a resource to gather information about your background to include in their article.
- It raises your company’s visibility.
When people are looking for information, they will go to the internet first. If someone is looking for your company, it is critical that they can find the information they require quickly so that they are less likely to become dissatisfied and consider your competitor (s).
- You Can Boost Your Search Engine Rankings
You can help your business appear for related search terms by investing time in search engine optimization (SEO). If your website appears when someone searches for a “late night café,” a “Italian restaurant,” or a “family friendly pub,” you will gain more exposure and, hopefully, more customers.
- You Have the Ability to Create a Strong Brand Image
A website will aid in the development of a professional image for your company. A website is a great way to help customers get to know your brand, especially if you’re just getting started. With the right marketing, you might even persuade customers to come find you and try you out for themselves. Customers will be more likely to visit if the images are of high quality.
- Set your company apart from the competition.
It’s only natural that you should have an online presence if all of your competitors do. Many competitors may already be promoting themselves on the internet, stealing your business. A well-designed, easy-to-use website can help you highlight your strengths and persuade customers to choose you over competitors. A lack of a website could also indicate that you are unwilling to invest in your company.
- Benefits of Booking Online
You can easily integrate an online booking link or app into your website to provide your customers with a convenient way to make reservations on the go.
- A means of promoting additional services
A website allows you to advertise your other services. Do you cater or host private events? More business can be generated by creating pages for these and using SEO (see point 5!).
- Offer Gift Cards for Sale
You could even sell gift vouchers online if you have a website that allows online sales. This can help you generate more sales, especially around the holidays or other occasions when people are looking for gifts.
ARE YOU LOOKING TO CREATE A WEBSITE FOR YOUR RESTAURANT?
If your restaurant does not yet have a website, you are missing out on potential customers. Marcelo design X assists small, medium and large businesses in developing user-friendly, dependable websites that perform well and include all of the features required to establish a strong online presence. Our websites are built to rank.
Why not contact us for more information on getting your restaurant online? We specialize in assisting businesses in establishing an online presence and will be happy to walk you through the various options and monthly pricing packages.
We can be reached at [email protected]