If you run a business, surely you have asked yourself, do I need a website? And you should also remember that other business owners you know have told you that they have a fanpage on Facebook and that they think that is enough to have a good presence on the internet.
A website allows you to improve communication with your customers, as well as distribute your goods and services to more people, organically. Potential customers will also be able to find your business using search engines, which will lead to higher sales.
Well let’s talk about it.
Table of Contents
21 REASONS WHY YOUR BUSINESS NEEDS A WEBSITE IN 2021
#1 Your competitors are stealing your market share
This is one of the most overlooked reasons, and also the most important, why every small business needs to have a website. For this reason it was ranked # 1 on our list.
Unless you feel happy seeing how your competition steals customers without you doing anything about it, the truth is that you need a website. If you don’t have it, you’re essentially giving up money that could have been yours. With a website you can remain competitive in the modern market, and you can give your rivals a better contest for the market!
#2 A WEBSITE IS AN INVESTMENT
While it is difficult for some business owners to understand, the truth is that a website is a profitable investment that is worth making.
But the price of your investment should not be the deciding factor when you make the decision to take your business online. The most important thing for you is to look at the performance and functionality that your website will have, instead of focusing solely on the price.
If you spent $1,000,000 on a new website, and it helped you sell an additional $ 12,000,000 over the next 12 months … that was a great investment. In this case your website will have become a torrent of additional income and will continue to pay itself, over and over again, for many years to come.
On the other hand, if you only focus on the cost of the investment, and try to do things in the cheapest way possible, the result could be very different from what you expect.
Of course, you can get a website for $300,000, but it is important that you ask yourself several questions about it:
- Will the hosting and the web domain be registered in your name, or in the name of your company?
- Will you have control over your hosting and web domain? That is, if tomorrow you implement an IT area in your company, will the information on your page and your emails be 100% under your control?
- Does the technical support of the hosting / domain service provider company work 24 hours a day, 365 days a year? Do they attend by phone, or do they only do it via chat and email?
- How many business email accounts (firstname.lastname@example.org) can I have without compromising the resources that support the operation of my website?
- Will your website be developed using standard templates from CMS platforms, or will the design be something personalized that best suits your taste and the image style you want to give your company on the internet?
- Will your website have some kind of firewall to protect it from possible cyber attacks?
- Is there a free technical support post-sale service to deal with contingencies that may arise with your website?
#3 You will formalize your business communications on the internet
When you buy a web page, at least you will be acquiring a web domain (www.yourcompany.com), which will be the address of your company on the internet, and a hosting, which will be where all the information related to that domain will be stored, and from From the moment you have a web domain and a hosting, you will be able to create business email accounts (email@example.com).
Today the way of doing business has taken a 360 degree turn, and what was previously done physically, today is done virtually; This is why it is extremely important to have a business email.
You may be wondering why should we use a business email address? First of all, by presence, since it is not the same to contact a potential client from our email firstname.lastname@example.org, than to do it with email@example.com. Believe it or not, an email such as firstname.lastname@example.org increases the probability of selling, because it gives more confidence to the customer when hiring a service or buying a product. Another advantage of having a business email is that you can differentiate the information that reaches your personal email from that that reaches your business, since it is not advisable to receive all messages in a single inbox.
Additionally, a business email will help you to attract traffic to your website, since its extension (@mycompany.com) is precisely the address of your website, and it will be visible to all the people with whom you exchange information via mail.
#4 You are selling something, even if you don’t have a store
Business owners may think they don’t need a website because they are not selling any products online. But this is not actually true. The fact that you are not selling a physical product does not mean that you are not selling anything. Actually with your website you will be selling your business or the service you offer to your potential customers.
#5 There are people who are looking for what your business offers
The Internet is usually one of the first places people go when looking for specific goods or services. Google alone handles more than five thousand six hundred million searches EVERY DAY. If you don’t have a website, your business will never be found by people who are looking for what you offer. This means that your business will remain anonymous in front of many people who need what you have.
#6 Word of mouth may not be enough
If a client speaks well of the goods and / or services you offer, and wants to recommend you to his friends, it is likely that he does not have your contact information at hand, and he can only provide the name of your business. If their friends were really interested in what you offer, chances are that they will then, when they are at home, search for your business through a search engine (duck duck go, google, bing, yahoo, etc.) But if you don’t have a website, you will never appear in the search results, nor can you present detailed information about your products with the professionalism that you would like to do.
#7 Show your experience
A website is a great way to show your experience in your field of action. Regardless of the type of business you own, you could present a portfolio of clients that supports the quality of the products you offer.
If you were the owner of a consulting business, you could present detailed information on the qualifications you have received in your niche market, and even present links to academic websites or peer ratings to affirm that you are qualified to provide the services that you offer.
#8 Web pages are always open
Unlike a business that operates in a physical location, which opens and closes at certain times, a website is available 24/7 365 days a year. This means that your business website will work for you day and night, no matter what time it is.
#9 Your website can be part of a broad marketing strategy that you want to implement
A website, combined with advertising on social networks and / or Google Ads, can very well complement your marketing strategy and help you increase your sales.
For example, if you guide an advertising on Facebook, channeling a visitor to your website would allow you to have greater control over the actions that they will take when interacting with your offer, a fact that could increase the probability of converting that visit into an effective sale.
#10 Provide support and answer questions
Your website can become part of the customer support service that you provide, since through it you can provide information that your customers may be needing. Visitors will be able to read about the characteristics of your products in detail, and could even find answers to some of the most frequent questions you receive about your business.
#11 Your business will look more professional and modern
Like it or not, the world has moved into a digital age where people are always connected to a worldwide network called the Internet. As a result, most people expect a business to have a web presence. Businesses that do not have web pages can be seen as dated; they also lose the opportunity to connect with younger audiences who may be interested in acquiring the goods and / or services they offer.
#12 You can submit testimonials
If your business has happy customers, you could request that a specific section be added to your website to present the ratings that those customers give to the experiences they have had with your goods and / or services. These testimonial-type ratings will constitute an argument that will help you convince your potential clients that they should do business with you, before anyone else.
#13 Convey your personality
Since you are the owner of your website and can control the information that is presented on it, it is recommended that you inject your personality into it and convey to your audience who you are and what your business is about. This will allow you to connect with your audience on a much deeper level and will allow you to shine above your competition.
#14 People do most of their research online
Did you know that 82% of people, every time they want to make a purchase, research the market first through Internet search engines? They also usually compare the different companies that offer the goods and / or services they are looking for, to finally choose the option that best meets their needs. The only way that you can have the opportunity to be taken into account by these people is to make sure that your business has a website that can be found at those times.
#15 You will offer your products to a much larger market segment
Although this may not apply to all types of businesses, virtual stores (especially) will allow you to offer your products to a much broader market segment, even allowing you to open your operations in international markets. By having the ability to reach more customers, the probability that your sales will increase is significantly higher.
#16 Find out what your customers want the most
With a web page you will be able to discover what your customers are most interested in in your offer, thanks to the fact that you will have tools that will analyze the traffic that occurs in it. By looking at the statistics provided by tools such as Google Analytics and Search Console, you will discover which are the most popular content or product sections of your offer.
This will allow you to concentrate efforts on promoting the most attractive goods and / or services, and identify which items need to be improved.
#17 Low cost
While there are several costs involved when developing a website, the long-term returns that this investment will bring you will far exceed the initial payment you make.
#18 Social networks are not the same as a web page
Some business owners feel that having a social media presence is the same as having your own website. While it is true that having a presence on social media is definitely a good thing, these platforms are not the best place to be if you want people to be able to find you when they are looking for a product you offer.
Social networks are an excellent tool to advertise yourself, but a web page must be the central command of your company’s presence on the internet, since that is the only place from where you can present your business information in the most professional and complete possible. This is especially important if you offer services locally.
Although the popularity of social networks continues to grow, web pages are also gaining in importance due to the reduction of organic reach on social networks, as well as the increasing use that people make of search engines . The truth is that every business needs both platforms in order to improve its position in the market.
For example: In social networks, if the public likes what you sell, they will share your content and help you reach more people. If the information your followers share are direct links to your website, this will allow you to attract traffic to it, which will help search engines like Google give priority to your content in search results, and begin to present you in the first places.
#19 Organic reach is shrinking on social media
Another reason that you should consider when deciding to invest in a website is that the organic reach on Facebook and other social networks has decreased significantly. The days when your business could quickly build a community around your brand, and acquire free web traffic, are over.
A well-designed web page that generates regular content and uses tools that make it easier for search engines to index the content published on it, will help you connect, when they need it most, with local users who They are looking for the goods and / or services that you offer. This is something that social media can never help you with. For this reason, businesses must be more proactive when trying to connect with their target audience.
Let’s say you have a plumbing business called “Plumbers Don Juan.” People will be able to find you on Facebook if they directly search for the name of your business “within Facebook”, or if they discover you when a friend of theirs shares your fanpage or gives a rating to your company.
Similarly, people will be able to find your company’s fanpage using a search engine, as long as they enter “Plumbers Don Juan”.
But what if a local customer has an emergency and looks for “24 hour plumbing services in Bogotá”, or “emergency plumbers in Bogotá”? If you only have a presence on social media, this local customer will never find your business. But if you have a web page in which your services are published highlighting attributes such as “emergency plumbing care 24 hours a day in Bogotá”, the probability that your business will appear in search results will be very high.
#20 Not all people use social networks
Another reason why you should not rely solely on social networks is that not everyone uses them (the horror!).
#21 Most people will visit your website first, before visiting the physical facilities of your business
Most business owners don’t think twice when it comes to investing large sums of money to make their physical office or store look amazing. For them the importance of having a front desk, or a reception, is crucial. What they ignore is that most potential customers will visit your website first, before going to your physical premises. What does this mean? Well, it means that your website is the most important reception of your business!
You need to invest money in order to earn money.
Fortunately, you don’t have to invest a fortune to develop a professional website for your business. But the truth is that if you don’t develop one, you will be excluding yourself from many new and exciting business opportunities that will allow you to make more money in the long run.
These are just some of the questions you should ask yourself when deciding where to hire your website development service.