If you want to start an eCommerce website in Trinidad and Tobago and you don’t know how to start then we hope this checklist will be of help to you!
This ecommerce checklist can be useful. It covers the essential steps to creating an ecommerce website in Trinidad and Tobago.
Do you need expert help crossing items off your ecommerce to-do list? We provide ecommerce website development and ecommerce marketing services that are focused on results. For more information, please contact us!
ECOMMERCE WEBSITE IN TRINIDAD CHECKLIST: 18 ESSENTIALS FOR YOUR ONLINE STORE
1. Select an ecommerce platform
When it comes to ecommerce platforms, you now have a plethora of options. While it is possible to create an ecommerce site from scratch, ecommerce platforms provide a plethora of features that make creating and managing your site much easier.
Some of the best ecommerce platform options are:
2. Choose a domain name
You will also need a domain name — the name of your website and the user type to your website’s address bar. Choose a short, memorable and brand-related domain name. A domain can be purchased via many e-commerce platforms and other domain registrars, like:
3. Select a web hosting service provider
You’ll also need to select a web hosting provider who will provide server space for your website’s files. You may be able to purchase web hosting through your ecommerce platform or another web hosting provider, many of which are also domain registrars, just as you can with a domain name.
Some of the best web hosting companies are:
4. Make sure that your website is secure.
Security is critical for any website, but it is especially critical for ecommerce sites because customers enter their payment information. You should buy a Secure Sockets Layer (SSL) certificate and incorporate an address verification system (AVS) and credit card verification value (CVV) into your checkout process.
5. Include a content management system on your website.
You should also include a content management system, or CMS, on your ecommerce checklist.
A content management system (CMS) is a tool for creating, editing, and publishing website content. This feature is available on the majority of ecommerce platforms. Consider adding a CMS if you built your website without an ecommerce platform.
6. Set up payment processing
Before launching your site, double-check your payment process to ensure that customers can complete their purchases and that you are paid.
You should select a reputable online payment system and ensure that popular payment methods such as PayPal, Wipay, and FAC are available to customers.
7. Create a document outlining the terms of service
A professional, well-written terms of service document that customers can easily find on your website is one of the most important ecommerce website requirements. This document describes the rules for using your ecommerce store and is necessary for legal protection.
9. Include a return policy on your website.
Documents such as terms of service, privacy policies, and return policies are typically found in the footer of ecommerce websites, such as this example from Walmart’s website.
10. Make certain that your website is PCI compliant
You should also ensure that your website complies with the Payment Card Industry Data Security Standard (PCI DSS). This standard, which aims to secure and protect credit card data, is required by major credit card companies for organizations that accept their cards.
Your ecommerce platform may include all of the tools you need to be PCI compliant. Check that your website complies with these ecommerce website requirements, because if it does not, you may be unable to accept some credit cards and may face fines if a data breach occurs.
11. Improve your checkout process
When designing your ecommerce website, your checkout process is critical. To reduce cart abandonment, the process should be as simple as possible. Make it simple for users to add products to their shopping carts and get the information they require, such as shipping information. Reduce the amount of information that customers must enter.
12. Install inventory management software
Inventory control is critical for ecommerce success because it keeps you from overspending on inventory and missing out on sales due to low stock.
Some ecommerce platforms include inventory management features. Shopify, for example, offers Stocky, an inventory management solution. Independent inventory management software such as Sellercloud, Katana, and ecomdash are also options.
13. Ensure that the design of your website is consistent and professional
To give your visitors a good impression of your company, your website should look professional. Ensure that your website has a consistent style that speaks to your distinct brand. This entails using the same color palette, fonts, and design elements across your site.
Your ecommerce website’s design should also be responsive, allowing it to appear and function properly on a variety of devices such as desktops, tablets, and mobile devices.
Templates provided by your ecommerce platform are a good place to start, but you can also work with a professional web design firm that understands how to create an ecommerce website that drives results.
14. Include the necessary pages on your website
Your ecommerce website should also include the following standard pages:
- A homepage, which is often the first page people see
- An about us page, which helps establish trust with potential customers
- A contact page, which makes it easy for users to get in touch with you
15. Make your website search engine friendly
Keep search engine optimization, or SEO, in mind as you design your website and write your copy. SEO is a broad set of strategies that aim to improve your website’s ranking in search results.
You’ll want to naturally incorporate keywords for which you want to rank into your copy, and you’ll want to make sure each page has the necessary HTML tags. Choosing an SEO-friendly ecommerce platform can aid in this endeavor. Check out our ecommerce SEO audit checklist for more information on SEO.
16. Install analytics software
Make sure you set up an analytics tool before launching your ecommerce website.
Although your ecommerce platform may include built-in analytics, you can also use a tool such as Google Analytics. These tools are essential for monitoring your website’s performance and learning more about your visitors.
The ecommerce overview report in Google Analytics looks like this. You can find information about your transactions, conversion rate, marketing campaigns, and more in this report.
17. Set up email notifications
Email is an effective tool for following up with customers, providing customer support, encouraging upsells and repeat purchases, and keeping your company at the forefront of your customers’ minds. Sign up for email marketing software and create some simple emails, such as:
- Welcome emails
- Order confirmations
- Shipping updates
18. Create a marketing strategy
Have an online store marketing plan in place before you launch your website to support your launch and help your business grow in the future. Your marketing strategy may include a variety of marketing channels, such as:
- Email marketing
- Pay-per-click (PPC) advertising
- Content marketing
- Social media marketing
Get professional ecommerce web design and marketing services
There is a lot to think about when launching an ecommerce website, but this ecommerce checklist can help you make sure you have all of the essentials covered.
Consider working with an experienced ecommerce marketing company like Marcelo Design X if you want to maximize the success of your ecommerce store. We offer expert ecommerce web design and digital marketing services to help your business grow!
Request your free quote today to get started with your custom website or Shopify digital marketing strategy.