If you’ve ever wondered, “Does my business in Trinidad and Tobago need a mobile App?” you’ve come to the right place. Building a mobile App for your business is a serious undertaking, so you must comprehend the significance of having a mobile App for business and the benefits of having one within your organization. This guide will explain why your company needs an app, the functional and marketing benefits of business mobile apps, and how to use business mobile apps.
Is It Necessary For My Company To Have A Mobile App?
By 2019, more than one-third of the world’s population owned a mobile smart device such as an Android phone, iPhone, or iPad. This statistic represents a new way of communicating with new customers that was unimaginable ten years ago.
In the United Kingdom alone, 78% of adults use mobile and smart devices to access the Internet. In 2017, the most common way for adults to access the Internet was via a mobile device (73 percent ). Only 43% of users used a “traditional” desktop or laptop computer to access the Internet, and the market for mobile Apps is only growing and becoming larger as more and more people switch to a mobile smart device over a computer or laptop each year.
Creating a mobile App for your business can provide valuable marketing opportunities and help you reach your target audience, among other benefits that will help you stay ahead of the competition.
The Advantages of Business Mobile Apps
1. Open and honest communication with clients and customers
One of the reasons your company requires an app is to improve direct communication with clients and customers. Business mobile application development has enabled clear and direct communication between customers and businesses by providing instant access to a wealth of information at the touch of a button. The data collected from customers via these Apps is invaluable for any business, with shopping behavior and buyer personas readily available to help improve marketing strategies.
2. Increase Customer Interaction
Customers must be heard and have an easy way to communicate. Customers frequently communicate with you because they want to know the answer to a question about your service or their order. Or they want to express their displeasure. Mobile app design and development make both of these processes much easier for everyone; the idea being that the faster a customer can communicate their concerns and receive a response, the less likely they are to leave a negative review.
3. Boost Brand Awareness
A mobile App is an extension of your brand, so it allows you to stay true to your branding while exploring how it can be presented on a completely different digital platform; perhaps in a completely new and innovative way. It can also be viewed as a new advertising platform for the company, with the ability to say whatever you want in order for your brand to gain more exposure and, as a result, awareness.
Creating a business mobile app gives you the opportunity to reach out to new audiences. As a completely new platform, business mobile application development can also bring you a new demographic of customers who prefer using Apps over a web browser.
4. Establish a Valuable Marketing Channel
Notifications and information can also be sent to customers in real time thanks to custom app development. If this information is useful and relevant to them, such as exclusive deals and offers, it can help you build loyal customers who value using the App.
5. Establish an Effective Loyalty Program
Assume your company has a loyalty program or is thinking about implementing one to boost sales. In that case, a digitalised loyalty scheme delivered via a mobile App is an efficient way of establishing and growing a customer community. Customers are much more likely to return when they are rewarded for their purchases. They can do this much more easily and quickly with the help of a mobile app.
6. Get a Head Start on Your Competitors
One of the most important advantages of using mobile Apps for business is that it will help you stand out from the crowd. Apps are extremely important in today’s technology, and using them for business is quickly becoming a trend. Still, it hasn’t quite taken off across the board, allowing you to gain an advantage over your competitors.
Why Does Your Company Need An App to Compete?
You are most likely interacting with your customers online right now. Perhaps you have a simple website, or perhaps you use a web portal to provide a service to your customers (e.g., an online store, a booking system, a product configurator, etc.). McKenna Consultants develops web and mobile applications, putting us in a unique position to compare customer usage. For example, after one year of service, a new mobile payment App we developed for a utility company revealed that more than 60% of customers preferred to make payments via a mobile App rather than the mobile-friendly web site. This graph depicts a consumer preference for online interaction.
1. To erect an impediment to entry
If you deliver your product or service to your customers through an iOS (iPhone / iPad) or Android App, any new disruptive start-up entering your market will have to do the same. As a result, you raise the barrier to entry and protect your market position.
2. Provides Distinctive Services
A mobile App for your company will allow you to deliver your services in new and more competitive ways. For one of our global PLC clients, for example, we created a Product Finder App (Android and iOS). This App allows users to quickly scan one of their competitors’ products and find one of their alternative products that matches the scanned product’s specifications. This App feature enables our client to take business away from competitors with minimal effort, directly challenging their prices and product quality.
3. Provides a Truly Mobile Experience to Customers
Your app can also provide you with a competitive advantage in the field (literally in the case of our client AuthenticateIS). Your App will work when your customers are out and about, including in areas where there is no Internet connection. AuthenticateIS has a market-leading web-based portal for certifying food chains, but we’re being asked more and more about providing a more portable experience for users.
Their users were eager to directly enter data into their system while in rural areas with no Internet access. A mobile App was able to expand its service and provide this new value to its customers, providing an additional competitive advantage. User experience is arguably the primary goal of developing a mobile App for business, connecting your company to customers with ease and with minimal effort on their part.
How Can I Get an App Designed for My Company?
As a result, if you want to expand your customer base in today’s world, you should seriously consider how the use of mobile Apps in business can benefit your interactions with your customers. They appreciate the convenience, the familiar and simple App-like experience, and the fact that it places your company’s logo on their mobile device’s home screen! Please see our dedicated blog post on how to build a mobile App for more information.
Consider Your Goals and Target Audience
While there are many cultural differences around the world, as well as many different perspectives and ways of doing things, mobile devices appear to be universal. Steve Jobs would tell the story of how he witnessed a child in India who had never seen a computer before begin to use an iPad immediately and intuitively. In the mobile Apps we build for our customers, we’ve seen the same effect. Apps are available in more than 30 countries and have been translated into a similar number of languages. We also offer translation portal services at McKenna Consultants so that our customers can keep their App text up to date all over the world.
Development of IOS vs. Android
One area where there is some regional variation is in the use of Android vs. Apple devices. In the United Kingdom, for example, Android accounts for 53% of smart devices in use, while iOS accounts for 46%. Globally, the split is 86.1 percent Android and 13.9 percent iOS on average. Apple is the market leader in the United States, accounting for 64% of all devices. Because of the lower cost of Android devices, developing countries have much higher percentages of them. Most of our clients develop both iOS and Android apps, but your customer profile may indicate that you can prioritize one platform over another.
Application of Mobile Apps in Business
As previously stated, there are numerous advantages to using mobile apps for business. Please see the case studies below to see how other businesses have benefited from a mobile App developed by McKenna Consultants.
- Switch2
- EnviroVent
- Authenticate
- Rocket Matter
- Youth for Christ
- Slidebank
- IMI Precision Engineering
- Absolute Insulation
- MoreLife
- Workplace Pensions Direct
- Howells
- Wolsley
In an online world that is rapidly expanding, the benefits of mobile Apps for business are becoming more apparent. It’s no longer a matter of “does my business need a mobile App?” but rather “how do I get an App made for my business?”
Marcelo Design X has extensive experience developing mobile Apps for businesses in a variety of industries. To get in touch with us about mobile app development in Trinidad and Tobago for your company, please use one of our contact forms.
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