Hiring an SEO company brings many benefits to your business in Trinidad, as we know SEO is the acronym for Search Engine Optimization. SEO companies know exactly how to optimize your website to start ranking in Google results.
Probably your business already has a website but your website is not generating any potential customers as you thought it would be, the reason for this is that your website is not optimized at all. These days SEO has become quite a complex skill as the years go by.
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WHY HIRE AN SEO COMPANY IN TRINIDAD?
For online businesses and eCommerce sites, there is a long list of requirements for running a business. Marketing itself is filled with a wide range of marketing types, strategies and subcategories, each of which offers a wide range of considerations.
Most people already know about Search Engine Optimization (SEO) but may not understand how important it can be for long-term success.
So why hire a company from SEO? Why is SEO important for the website of your business?
With so many other budgeting concerns that online businesses need to think about, something like search optimization can be pushed to the back burner. For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve them – for everything from social media, paid advertising, email outreach and more. The benefits of hiring an SEO company may not be as obvious when it comes to accounting for the time and effort involved, and considering that sometimes the nature of search engines often means that it feels like a guessing game.
However, the benefits for SEO experts are very clear and the factors involved are also much more apparent. Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by seemingly arbitrary traffic shifts and the loss of keyword rankings. For websites that don’t know what they’re doing or for businesses that don’t know they might be doing something wrong – SEO may feel like it’s not worth it.
So here’s why you need to hire an SEO agency.
The Numbers Speak to themselves
Traffic from internet searches represents an enormous percentage of online browsing. Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) accounts for 51 percent of all website traffic. Google alone gets 5.6 billion searches a day, making it a critical part of the search enclosure of how users get to what they need – which means that it ends up accounting for more than 40 percent of revenue. People are using a search to find what they need. It’s just as simple as that. The reason that SEO is still so important is that consumer behavior is still dictated by search prominence – Google (and to a much lesser extent Bing) is still a resource for how users of the web find what they need.
Search engines are everywhere – people search Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so embedded in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the highest ROI type.
In fact, organic traffic is so important that 44% of companies now make SEO part of their marketing strategy. They also find that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that SEO offers the highest return on investment out of all their strategies. The Search Engine Journal survey found that this number could be even higher, with almost 49% of respondents claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media. This is because, out of all the most popular marketing strategies, SEO is relatively low cost, but has the potential for huge returns over time.
Here are some other reasons why SEO is important to websites: Google’s first organic search results represent as much as 32.5 percent of the average traffic share. Making page #1 rankings and #1 rankings highly desirable for any business.
Likewise, the results of page #1 claim as much as 91% of the total average traffic share! Searchers rarely want to go past the first page of the results to find what they need, which means that companies stuck on page 2 and beyond could be severely out of business.
One of the benefits of hiring an SEO company is that you can get a professional team to oversee the entire channel for you. Because search optimization can be a little involved, many companies prefer to have a team or agency that can give one hundred percent of their time and effort to manage it.
SEO Companies offer better expertise on Pro Strategies
An agency that specializes in search optimization will know better than you do. One reason to hire an SEO company is that they will be able to make the most of the best tools, resources and strategies to keep up with the changing SEO landscape. By outsourcing your efforts to an agency, you will be able to focus on other areas of your company.
SEO is also a fast-moving industry. Search engines like Google and Bing are constantly rolling out new updates that sometimes leave businesses struggling to keep up. By 2019 alone, Google released 6 major updates to its search system, which were just the big ones, they usually make small adjustments to their algorithm dozens of times a month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their impact on search results. Many agencies are able to monitor the health of their client’s site to see if they have been hit by an algorithm update, and to provide advice on how to repair their site when needed.
The advantages of hiring an SEO agency means that they are capable of expertly optimizing on-page elements, including page meta-titles, meta-descriptions, internal site-links, and keyword density, with strategies that have been proven to work over time. When done properly, these results can help to boost organic performance slowly but surely – and often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly make things worse), many choose to outsource the work. That’s why SEO is very important for business. But if done correctly, the Agency will be able to use your performance data to fine tune and adjust your campaign.
Growing Your Sales (Not Just Traffic)
Good SEO is more than just traffic. By conducting keyword research that focuses on industry language and search behavior, SEO agencies and digital marketing companies are able to focus on delivering the right kind of traffic.
Being able to discover and target intention-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy. This is another reason why SEO is important to businesses that want to leverage their existing performance, professional SEO will help your brand focus on keywords that make you sell, and ignore keywords that don’t.
Google Intent Search Keyword
For eCommerce sites, business-to-business companies, service-based organizations, and more – the benefits of hiring SEO companies are clear. Consumers are now doing 70% of their online research before entering into any kind of sales conversation.
Website analysis and performance data can be analyzed to find areas of your site that provide the best opportunities and can continue to grow over the long term. It also helps them discover intention-driven keywords that give you the best value. Combining these data with ranking data allows SEO workers to go URL-by-URL and focus on web search traffic from people who are more likely to convert.
Get your business data to fine tune your business
Most companies already rely on statistical information to understand their customers and expand their business. Chances are that most companies already use data analytics tools such as Google Analytics to monitor their site traffic and KPIs.
But without a good insight into the SEO strategy, they’re not going to be able to get insights from the data properly.
So why hire an SEO company to read your data to you?
The reason why this data is important to your business website is that it allows you both to set a benchmark for your campaign and to use the way your KPIS changes over time to make adjustments to your strategy.
An expert SEO team uses Google Analytics data to monitor page performance and see why websites are struggling. They can target your important conversion pages or high-value pages and, as they adjust, they can check back later to see the impact of the strategy. Because SEO takes time to see results, many companies make the mistake of changing things too often and then wonder why they don’t see results.
With Analytics and Search Console data, a professional agency can monitor the organic over-the-counter period (POP) or year-over-year (YOY) traffic to help you find out where your business is growing and where you may be struggling. Another reason to hire an SEO agency to monitor your site is that professional companies will be able to set up and use resources to monitor your site in the Google Index.
Google Search Console data can provide insight into impressions, search traffic (clicks) click-through rate (CTR) and average keyword rankings. This keyword data can help inform your overall SEO campaign and help you discover high-value keywords and track rankings to help increase your long-term success. Analytics data helps companies monitor KPIs and see the benefits of hiring an SEO company.
This kind of data shows why SEO works.
Get Long-Term Help to Improve Your SEO
SEO work goes beyond just the focus on content and keywords. Most people know that targeting keywords and incorporating keyword-focused content to your site is part of SEO, but the truth is that modern search optimization goes far beyond that.
Years ago, the use of keyword rich content and meta keyword was enough to boost rankings on the search engine results page (or SERP). With Google’s famous PageRank system, web marketers have been able to take advantage of backlinks with dishonest link building schemes.
Why hire an SEO company if you already have a web developer for your business?
Modern SEO is far more complex than ever before. Web developers can help you implement important SEO back-end factors and can work with you to improve your performance. But many web developers are not trained to understand the optimization of the search. One of the benefits of hiring an SEO company is that you will have access to resources that can help with more complex issues.
Performing a technical audit of the help of your site may ensure that your site has not been downgraded by Google or Bing. Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, that your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.
Some professional agencies offer SEO site analysis technology that can help ensure that every page on your site has good HTML meta-data, a “href” link, and a crawlable site structure. Technical SEO involves adjusting these elements for improved SEO and monitoring of technical health in the Search Console to ensure that your presence in the Google Index is not adversely affected.
What the Clients Get
With a comprehensive SEO strategy that focuses on both the SEO website and the technical health website, Radd has been able to help businesses see consistent results.
The average year-over-year traffic growth for customers across the web was easily 22 percent in the first quarter of 2020. With a strategy that focuses on intention-driven keywords and content optimization to target the relevant search language, our customer websites had an average year-over-year revenue growth of 34%!
Our professional team can provide you with a site consultation and information on why SEO is important to your business.