Social media for business: discover in this post all the potential that they can offer you, knowing their best statistics, benefits, and advantages.
Whenever I say that the center of a brand’s digital presence is its website, I don’t mean that social media is irrelevant. Instead, by this, I mean that social media is not everything in the digital presence of a business, but only a part that, incidentally, plays an elementary role in the process of generating customers.
Due to budget, investment, or other factors, some businesses cannot create a full power presence in the first instance. I always recommend these businesses to work in stages, where social media plays a fundamental role since it helps them to put an order in the house, work on positioning, while developing or upgrading their website, and working on the capturing the resources they need to add digital assets to their strategy gradually.
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This means that every business must have a strategic and adequate social media presence since it generates excellent benefits.
Now we will delve a little into more specific benefits and advantages of having an excellent social media presence for the business.
- What are the benefits and advantages of social media for business?
- Positioning and increasing brand awareness
- Building and developing a relationship with the client
- Opportunity for improvement thanks to feedback
- Increase in web traffic and positioning in search engines
- Improve brand loyalty and authority
- Helps you get to know the consumer better
- Increase in sales
Positioning and increasing brand awareness
Social media are ideal platforms to increase the awareness and visibility of your business. They allow you to promote your brand daily through the content you publish.
Protip: publish content that is shareable, useful, and valuable for the people who follow you; this will increase the chances of achieving results.
Construction and development of a relationship with the client
Social media allows you to establish a close relationship with your clients and potentials. Each interaction works on the construction of that objective, since each time you answer people’s questions ON TIME, you increase their level of satisfaction.
Your clients and prospects need to know that you care about them and not just about selling to them.
Protip: Add a human touch to your posts, answering questions, and comments from your followers. You can also train your employees to respond to negative comments or complaints by showing empathy.
Opportunity for improvement thanks to feedback
Through social media, you have a platform that allows you to listen and pay attention to what people have to say about your business. These are reactions and feedbacks that help you improve, as long as these are taken into account.
Honest, genuine, and makeup-free feedback eliminates the bias of other types of mechanisms that allow knowing consumer perception.
From there, you must maintain the good and correct the bad.
Increase in web traffic and search engine positioning
On the one hand, by placing the URL of your business website in your social profiles’ descriptions, you invite people to click and visit it. If you include links to your blog content or website updates as part of the content you post on social media, it is another way to redirect traffic to your website.
On the other hand, search engines detect the constant activity in your business profiles around your website, which is one factor that influences your ranking. [See SEO]
Reach the hearts of your followers with quality content that they can easily share.
Helps you get to know the consumer better
Understanding your customer’s and prospects’ needs helps you introduce products to the market to satisfy them, generate better content to connect with them, and make it easier for you to make decisions when planning new marketing actions.
Social media is one of the primary resources for obtaining insights about your consumers. Each reaction to your content, complaint, comment, questions, or concerns provides accurate information about them.
Increase in sales
One of the best benefits of having an excellent social media presence is increased sales. If we analyze each of the six previous services, we can conclude that the sum of all of them will eventually lead you to increase your sales.
The fact is that, if you play your cards well, your social presence can significantly influence the decision-making of your buyers, as the image below says.
If you haven’t tried social media marketing to boost your business, you should start right away. Many of your competitors are already doing it, which may be why they are ahead of you.
Create a social media plan aligned with your global digital strategy, create your profiles, share content from your industry that talks about you, and add value to consumers. Generate engagement, commit yourself, do your best on social media, and little by little, you will start to see results.