If you have ever started looking for information to create a website for your business, you will have come across the term “SEO”, so you will have many questions like what is SEO and why is it important to my business.
Surely it has happened to you; You have invested in your website, you have been creating content and still the results are not as desired. If you have asked yourself, why is nobody visiting my page ?, this is the article you were looking for. This time we will talk about what SEO is and why it is important to your business.
Search engine optimization, SEO, is more important than ever today and it must be a priority that all companies with an Internet presence understand its true meaning and growth potential in digital business.
What is SEO and why is it important to my business?
SEO is a set of rules that website (or blog) owners can follow to optimize their content and portals to search engines and thus improve their ranking in the rankings of results.
Plus, it’s a great way to increase the quality of your websites by making them easy to use, faster, and easier to navigate.
SEO can also be considered as a website development framework since the whole process has a series of rules (or guidelines), a series of stages and a set of controls.
Why is SEO important?
In today’s competitive marketplace, SEO is more important than ever. Search engines serve millions of users per day by searching for answers to their questions or solutions to their problems.
If you have a website, a blog, or an online store, SEO can help your business grow and meet business goals.
Search engine optimization is essential because:
- Most search engine users are more likely to click on one of the top 5 suggestions on results pages (SERPS), to take advantage of this and get visitors to your website or customers to your online store should always be in the first positions
- SEO is not just about search engines, but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and have a presence at the top of the keywords that the user is searching for, which increases website confidence.
- SEO is good for promoting your website on social media. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social networks.
- SEO is important to the smooth running of a great website. Websites with more than one author can benefit from SEO in a direct and indirect way. Its direct benefit is the increase in traffic referred by the search engine and its indirect benefit is to have a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two websites sell the same, the optimized website is more likely to have more customers and more sales.
An introduction to SEO for beginners
For SEO beginners, the definition above may sound complicated, in simpler terms. SEO or Search Engine Optimization is a way to improve your website so that it appears closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
When you search on Google (or any other search engine), the order in which the return results are displayed is based on complex algorithms.
These search engine algorithms take into account a number of factors to decide which web page should be displayed first, second, etc.
Optimizing your website for search engines will give you an edge over non-optimized sites and increase your chances of getting a higher ranking.
What are the main stages of the search engine optimization process?
By now you may be wondering, then how is organic positioning achieved? And the reality is that SEO is not a once and for all thing.
SEO is not a static process but a framework with rules and processes. For simplicity, although SEO can be divided into 2 main stages:
On-site SEO: what rules to apply on your site to make it search engine friendly
Off-site SEO: How to promote your website or blog so you can rank better in search results.
SEO on site
These are simple adjustments that you can apply to your website and increase the visibility of your search engine. If followed correctly, these SEO tips will also improve the usability and credibility of your website or blog.
In addition to the above guidelines, the structure of a website is also very important for SEO purposes. That is why it is super important that before starting, you do an SEO audit to know the status of your website. You can follow our advice in How to do an SEO audit of my website? so you have an idea of what you need to improve on your page. Perhaps what is causing the search engines to ignore you are your images and not your url’s.
If you take these 2 factors seriously – website structure and SEO tips – then that’s all you need to do to help search engines trust your website.
Off-site SEO
In addition to the changes you can make to your website (on-site SEO) to rank higher in SERPs, the other way to improve your website’s ranking position is by using SEO techniques outside of the site.
Off-site SEO is generally known as link building, but I prefer to use the term website promotion, since a proper way to promote a website involves many more methods and techniques than link building.
In general, search engines are trying to find the most important pages on the web and display them first when a user enters a search query. One of the factors in determining the position in which a web page will appear in the results is the number of inbound links.
Inbound links are a sign of trust and depending on where the links come from, they can greatly affect your ranking position (either positively if the links come from well-known and trusted sites or negatively if they are paid links, article directories , links). farms, etc.).
What can you do to get more links?
That is a very good question and I am sure that if you search the Internet for that phrase you will get hundreds of different answers.
In my opinion, and this is what I will try to explain in this article, you should forget about creating links and concentrate on creating good quality content for your website.
Good content will give you natural links that in turn will give you good rankings and traffic.
If you try to buy links or get them in the easiest way, you may have temporary success and then see your website disappearing from the first pages after the next Google update.
What is the difference of SEO and internet marketing?
Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.
It’s not about internet marketing as such, but it can be part of your overall inbound marketing campaign, which typically includes other things like social media promotion, content strategy, etc.
Starting to implement SEO on your website is the first big step to make it part of your overall marketing strategy. Good content remains the most important success factor with or without SEO.
Before closing this introduction to search engine optimization, you should be very clear that SEO cannot help you if you don’t have good content. In other words, if you try to rank a website with less than good content, your chances of success (long-term) are slim.
On the other hand, a website with good content can work well with or without SEO. SEO will only give an extra boost to the website.
Furthermore, one of the most important elements when integrating SEO into your inbound marketing strategy is your search for keywords. We have already told you how content marketing is the king of inbound strategies, however, we cannot make content to position if we do not know what words we need to position.
In What is keyword research and how is it done? We explain the importance of having your list of keywords and how to do this research depending on your needs. It is very important that you do it because if you do not, all your efforts will be in vain because you will be producing and optimizing content that may not be relevant to position your brand as an expert in the field.
SEO is a must for every website
In summary, search engine optimization or SEO is a way to optimize your website so that search engines understand it better and give it higher rankings.
It is important as a good SEO approach can drive more traffic to your website, blog or online store and get more customers, make sales and fulfill your business purpose.
You should also keep in mind that each campaign and business has its own needs, and that if you want your optimization efforts to give better results, you must mix them with other digital marketing or inbound marketing strategies. For example you can mix your SEO strategy with a SEM.
You should also keep in mind that SEO is an investment. Not only for the creation of content, but for the appropriate tools that you must use so that your website is at its maximum.
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